23 June, 1995 Mavis K. Fowler, Esq. Toys-R-Us 461 From Rd. Paramus, NJ 07652-3524 Roadkills-R-Us Rte 1, box 558 / Johnson Rd / Leander, TX / 78641-9413 1-512-267-1063 1-512-343-6666 Dear Ms. Fowler: While I completely understand your zeal in defending the good name of Toys-R-Us, and while you are certainly within your rights to contest my use of the name of Roadkills-R-Us, I have a lot of time and personal energy invested in Roadkills-R-Us, and I am loathe to give it up unnecessarily. However, I have a suggestion that could be mutually beneficial. Toys-R-Us does not, as far as I can tell, have a presence on the Internet. And while Toys-R-Us certainly has a great deal of name recognition, the Internet is still a somewhat different "world" than most people are used to. What I would like to suggest is that rather than forcing Roadkills-R-Us to become something else, Toys-R-Us could in fact leverage RRU's Internet name recognition. While I alone am responsible for RRU, Schober O'Neal, Inc, (of which I am president) would be happy to assist Toys-R-Us in developing its Internet presence, especially its World Wide Web presence. Toys-R-Us could then announce that their web pages were being handled by the same person who does the Roadkills-R-Us (no relation) web pages. While RRU's pages are not the most popular on the net, they are extremely popular; thousands visit the site every month, and have almost since its inception. The RRU pages would, of course, include a disclaimer that RRU is in no way affiliated with Toys-R-Us, and noting that Toys-R-Us is a registered trademark. Schober O'Neal would be glad to work with Toys-R-Us anyway, but as I said, I believe that linking up with "the creator of Roadkills-R-Us" would be excellent, free publicity you would not otherwise have. Thank you for your consideration in this matter. Signature Miles O'Neall
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Last updated: 25 October 2001